Is SA’s Auto Industry on the Brink? Justin Barnes on Trade, Growth & Global Shifts

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In This Episode

In this candid and insightful episode of The Disrupted Factory, Yanesh speaks to industrial policy expert Justin Barnes about South Africa’s automotive industry, currently facing severe challenges. They discuss the consequences of weakening infrastructure, global trade shifts, and Nissan’s exit from the local market. Justin highlights gaps between government policies and industrial realities, explores the viability of local OEM operations, and shares his views on why Africa might not yet be ready for large-scale electric vehicle production. Essential listening for understanding the future of manufacturing in South Africa.

Episode Guests

Justin Barnes is an industrial development specialist with nearly 30 years of experience dedicated to building thriving manufacturing ecosystems across Africa. With a career spanning engagements in 37 countries, Justin has guided major industrial strategy and policy projects, notably through his leadership roles at B&M Analysts and the Toyota Wessels Institute for Manufacturing Studies (TWIMS). Passionate about African industrialisation, Justin recently founded a new venture focusing on sustainable, labour-intensive manufacturing, aiming to unlock socio-economic growth and empower the continent’s greatest asset – its people.

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