In this episode of The Disrupted Factory, we sit down with Vitor Ferreira, the Mr. Miyagi of LEAN. After four decades across Michelin and Bridgestone, he’s trained more than 8,000 people and earned a reputation for cutting through noise with simple, practical truth.
Vitor explains why the world’s best manufacturers, no matter the culture, all share the same obsession: finding and fighting waste. That mindset, he says, is the competitive advantage. When Vitor talks 5S, he strips away the buzzwords: it’s not about neatness, it’s about making waste visible so productivity can rise! He also shares the lesson that shaped his entire career: respect the operator. They’re the true masters of the process. From there, Vitor breaks down the Five Principles of Lean, the Seven Wastes (TIM WOODS), and introduces his own “Ninth Waste”: resistance to change. And because tools only matter when they move numbers, he shows how SMED took a tire changeover from more than twelve hours to just two! Finally, he calls out the uncomfortable truth: too many ISO and Lean programmes have become tick-box exercises. As AI speeds up the pace of change, he argues that leaders must stop firefighting and start focusing on effectiveness, capability and real financial impact.
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